How Finary Turned YouTube Into a Scaling Engine
Welcome back to Scaling at Speed, where we spotlight founders forging momentum on their own terms.
For Mounir Laggoune, Co-Founder & CEO of Finary, that meant tackling his own personal frustration with managing his finances, and turning it into an online community movement that’s reshaping wealth management in Europe.
Now, buoyed by a new €25 million Series B funding round, Finary is poised to accelerate its scaling journey even faster.
In this month’s feature, Mounir shares how Finary scaled from a simple dashboard to a full-fledged fintech platform, and why betting on YouTube proved to be a game-changing growth decision.
An excerpt from: How Finary Turned YouTube into Its Growth Engine
“COVID accelerated retail investing dramatically: in France, over a million new investors entered the stock market. We saw usage skyrocket because suddenly, people needed a tool to track and understand their investments,” Mounir said.
To leverage the demand and provide potential customers with the financial education they were seeking, Mounir turned to YouTube and started to analyse real users’ portfolios live, creating a bridge between education, entertainment, and the company’s product.
“Our YouTube content became a turning point. That was proof we were solving a problem people really cared about.”
Currently, Finary’s YouTube has 75 million views and over 580k subscribers, connecting Mounir directly with Finary’s users.
The success of the company’s YouTube channel has actually become a learning experience of its own for the business. Rather than attempting to spread itself thin over multiple social media and distribution channels, Finary focuses on quality over quantity.
Upcoming Events: Will we see you there?
Catch the Speedinvest team attending & speaking at leading conferences and exclusive events across EMEA. We would love to meet you!
- Slush [November 19-20, Helsinki]: Arguably Europe's biggest tech event, the Speedinvest team will be out in full force in Finland to meet founders and investors. Our CEO, Oliver Holle, will be speaking about liquidity in European venture capital. Markus Lang, Will Wells, Daria Gherghelas, and more will also be in attendance, alongside me, Callum Burroughs, so come and say hi!
From the Investors' Desk
From deep sector expertise to our take on the future of tech and venture capital in Europe, here are some of our recent musings from social media.
Our GP, Andreas Schwarzenbrunner, shared our latest Build in Europe report, which focuses on concrete proposals for Europe to stay competitive in the increasing battle for the world's top talent.
Our CEO, Oliver Holle, threw his full support behind EU.INC, pushing for one standardized, digital-first EU-wide legal entity.
And our lead Deep Tech Partner, Will Wells, shared his picks for European sovereignty startups changing the game.
👉 What else we're reading:
How AI became our personal assistant - The Financial Times
London Drops Out of Top 20 IPO Markets After Falling Behind Mexico - Bloomberg
Nvidia to invest £2bn into UK AI startups - Sifted
Thanks for reading — see you next month,
Have feedback, suggestions, or topics you'd like us to dive into? Email us at press@speedinvest.com.